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Brand & logo

This page sets out how the logo and name of Ace Marketing may be used. Press, partners and suppliers may use the material below without asking separately, as long as the rules on this page are respected.

The name

Write the brand name in full as Ace Marketing. Do not set it in capitals, do not inflect it and do not translate it. In running text the name stays unchanged, including at the start of a sentence.

The logo

The logo comes in two forms: the full wordmark with the name, and the symbol on its own. Each is available in blue for light backgrounds and in white for dark ones. Use the blue version by default and switch to white only when the background becomes too dark for sufficient contrast. All files are SVG, so they stay sharp at any size, from a business card to a banner.

Files

Clear space and minimum size

Keep clear space around the logo of at least the height of the symbol. Never use the logo below 24 pixels high on screen or 10 millimetres in print; below that the symbol falls apart.

What is and is not allowed

Do

  • Always use an original file from this page.
  • Pick the version with the most contrast against the background.
  • When in doubt, credit the source or simply ask us.

Do not

  • Do not change the colours, the proportions or the typeface.
  • Do not place the logo on a busy photo or on a low-contrast colour.
  • Do not build the logo into your own, and do not use it in a way that suggests a partnership or endorsement that does not exist.

Questions about use

If you are unsure whether your use falls within these guidelines, email info@ace-marketing.be. We usually reply within a few working days.